Implementation Evaluation control

When I think of evaluation control I think of the question... How can a country (region, state, or city) tell the efficiency of its attempts to brand or re-brand itself and also how it can attract customers (investors, bankers, and traders)?
The German Phineas corn chips will use implementation evaluation control by branding itself correctly and attracting customers. Marketing strategy is an ongoing process of making decisions, implementing them, and monitoring their effective­ness over time. Strategic evaluation is way more demanding than planning. Evaluation and control are concerned with tracking perfor­mance and when necessary sometimes altering plans to keep performance on track.

Price

I am going to price this bag of chips at $3.99. I have come to this price conclusion because based off the price of drinks that will most likely accompany this snacking chip. I want the chips to be affordable, yet I also want my chips to be able to bring in enough revenue to produce a considerable profit and to bring in profitable proceeds to go to charities. I think with the consideration of the average price of drinks being 5-8 dollars, these chips will fit into that price point and be able to sell along side drink menu items of that price point.

Promotion

1. To present information to consumers as well as others. I will do this by using forms of social media as well as advertisement in more traditional forms such as commercials and print. 
2. To increase demand. I will increase demand by putting my snack chips in a large variety of bars in different demographics in many different cities.
3. To differentiate a product. I will make my product different by the unique recipe and spices used. Making this product unique is easy because of the theme revolving around the chips and their story on the back of the packaging.

Distribution

Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means. I want my product to go from manufacturer to retailer and then directly to consumer. The chips will be manufactured in the same factory and then shipped to the states on the west coast that my chips are sold in. 

Product

Target Marketing Strategy

Situation or SWOT analysis:

Strength
Weakness
Opportunity
Threat

Objectives

Business Mission Statement:

Week 8 EOC: The Phineas Fog Adventure

•  Packaging
•  cartoon of Phineas
• 300 word narrative -adventure

Packaging has a picture of the world on it with a man zooming around it with a hungry look on his face and in a hot air balloon.


time frame.....1890s
 Phileas Fogg is the BRAND and the name of the snack is up for discretion
Adventure:
The adventure in Germany is that of Phileas Fogg, he is visiting during the time that Germany hosts their eventful Oktoberfest and as the people are drinking and getting little rowdy. Fogg gets some sort of a hard corn chip thrown toward his direction and he is so famished from all of his travels and also has been drinking so heavily at the Oktoberfest that he needs to have some food in his system. He eats the chip thrown his way and then becomes so in love with the German Sausage flavoring that he must find MORE!!He works his way through the crazy drunken crowds...He is shoved, pushed, hearing all sorts of German music, nearly soaking in beer, and then he smells the chips and is reassured he is in the right direction. To Phileas Fogg's surprise not only is his favorite new snack in reach but it is also accompanied by a beautiful woman wearing a very flattering German girl outfit resembling that of the girl on the St. Pauli beer in the United States of America. She had the face of an angel. Phileas instantly found love and his beloved snack to fulfill his empty stomach and drunken head. Phileas wasn't sure if he couldn't speak because of the girl's beauty or the savory taste of his new favorite bratwurst corn chip snack.

WEEK 7 EOC: The Pitch

The Phileas Fogg chips that I am creating are originating from the country of Germany. I chose this country because it has a very active drinking crowd, therefore there will be a great demand for these chips since they are to be accompanied with alcoholic beverages. The flavor of my Phileas Fogg chips are Bratwurst and Oktoberfest beer. Bratwurst is a sausage usually composed of veal, pork, or beef. These chips are very salty/spicy like sausage and made from corn. They reminiscent of and actual bratwurst sausage. I chose a sausage flavor because this is a fattening food served often in authentic German restaurants. The fact that it is a fattening food is good because it will coat the stomach though the Bratwurst chips and make it harder for the body to absorb the alcohol... causing consumers to in turn drink more alcoholic beverages. I thought that the combination of world famous German beers being incorporated into the chips would be a positive thing too, in that it will remind the consumer of their desire for beers and want to partake in ordering an actual beer at the bar. These Phileas Fogg chips are obviously an adult snack and are to be consumed in general with the consumption of alcohol. I want to include an elaborate story on the packaging bag of the chips to describe the adventures of Phileas Fogg in the country of Germany and to bring about a funny story to find amusing when drunk or lightly drinking.

Adventure: The adventure in Germany is that of Phileas Fogg, he is visiting during the time that Germany hosts their annual Oktoberfest and as the people are drinking and getting little rowdy. Fogg gets some sort of a hard corn chip thrown toward his direction and he is so famish from all of his travels and also has been drinking so heavily at the Oktoberfest that he needs to have some food in his system. He eats the chip thrown his way and then becomes so in love with the German Sausage flavoring that he must find MORE!! He works his way through the crazy drunken crowds socializing and drinking brews after brews ...

Week 6 EOC: Me x3

Three items/products that I think define me as a person are my car, my perfume, and my nail polish color choice. I think that my Nissan Juke is a good example of me as a person and expresses my personality because it is sporty yet different and classy looking. I have two major sides to what makes me who I am, my athletic/sporty side and my fashionable/artsy side. I feel as though my car is a very good representation of that. Another item that fully expresses who I am is my perfume. I have purchased and use this scent through most of my life...
One last item that defines me is my choice of nail polish colors that I own. I only alternate between nude/neutral colors and pure black. This product choice of mine really shows how neutral of a person I am, I like simplicity related to everything I do. I also love to feel clean and collected, simple nails are very expressive of who I am. I also, love to have black nail polish on. Wearing black nails is something I would do all year long, this fact shows how dark and emotional I can be. I am a mysterious and secretive person (scorpio) and am drawn to the allusivness of black and how sophiticare and dark it really is. Nails are something everyone sees as well, so I like to use this product to display very easily my "Scorpio" side.

WEEK 5 EOC: Brand Ambassadors

   Read Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word on Chapter 5    2. Understanding Consumer and Business Buyer Behavior.  (page 15 of 59 — printed page 143)

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