Wednesday, July 17, 2013
Week 2 EOC: Boston Consulting Group - Video Games
In my opinion the breakdown of the video game industry into a Boston Consulting Group Matrix would be that there are definitely technologies that fall into the four categories of Cash Cow, Star, Question Mark, and Dog. Some products and innovations that belong in the Cash Cow section are Xbox and PlayStation devices. Some items in this industry that belong in Dog section of the BCG Matrix are Wii systems, hard copy discs, major hardware systems. Some products that belong in the star group of the matrix are mobile devices. Mobile Video gaming is the way of the future for this industry. Consumers want quick and easy access to games, and they want their games to be very portable. One concept in video gaming that belongs in the Question mark area of the Matrix for this industry is streaming gaming. The concept of live gaming is to be seen, and with the way live streaming of music has gone; I can see this idea going far in video gaming as well.
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